Webinar: Maximizing HRA Completion Rates for Dual Eligible Members
Panelists

Reva Sheehan
Senior Director, Customer Insights
mPulse

Jennifer Jolley
CEO and Co-founder
PDHI
Health Risk Assessment Strategies for DSNP Success
In this session, we explored real-world strategies and data-driven approaches to improve HRA completion and deliver better outcomes, including:
Key barriers to HRA completion—and how to overcome them.
Best practices for personalizing outreach and optimizing timing across digital, phone, and mail channels.
How to simplify the HRA experience while meeting CMS, and HEDIS requirements.
Using insights from successful health plans to boost digital adoption and streamline member engagement.
Prepare for the 2026 CMS rule and transition to an integrated HRA strategy.

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